Frequently Asked Questions
01Do you work with multifamily developers?
Yes. Multifamily is the core of our practice, with more than 4,000 units designed across the United States and Türkiye. We program units, lobbies, and amenities to lease faster, support rent premiums, and improve retention, and we speak in the terms developers use: occupancy, lease velocity, and NOI.
02How does interior design increase a property's ROI?
Design drives the numbers that matter: speed of lease-up, nightly rate and occupancy, retention and renewals, and resale value. We start by defining the commercial goal, then make design decisions that move it. On one 397-unit tower, replacing architect-specified Murphy beds with custom systems saved nearly $1M in FF&E without compromising the finish level.
03What do you mean by human-centered design?
It means we design around the people who use a space: how they move, gather, rest, and feel. People spend more of their lives on screens than ever, and they are looking for places that feel real. We bring in daylight, greenery, natural materials, and spaces that pull people together, so a building becomes a place people want to be, not just a place to sleep.
04How does designing for nature and connection increase asset value?
People stay where they feel at home and know their neighbors. Residents who build community renew instead of moving. Guests who feel something come back and tell others. That shows up as faster lease-ups, lower turnover, better reviews, and stronger rents. Environmental psychology and biophilic design are the tools we use to get there, and every choice stays tied to the numbers.
05Can interior design help my apartments lease faster or command higher rents?
That is the point of the work. We design the spaces prospects tour first, the lobby, the amenities, the model unit, so the property reads as the obvious choice in its comp set, which supports faster lease-ups and stronger rents.
06Do you design for hospitality, boutique hotels, and short-term rentals?
Yes. On a booking platform your interiors are your marketing. Many of our furnished multifamily buildings ran as short-term rentals, so they were designed to hotel standards: durable furnishings, fast turnover and rooms that photograph well and compete for the booking. 6401 Wilshire, 1704 N 17th and 5875 Interceptor are examples. We also design boutique hotel concepts, like the Kerry Gordy Music Hotel in Detroit, from brand identity to guestrooms.
07What is it like to work with you on a home?
You work directly with Tolga from the first meeting to the last pillow. We start by learning how you live: your routines, how you host, what you love and what is not working. From there we handle the layouts, drawings, selections, purchasing and installation, and bring you clear choices at each step instead of a hundred open questions. Decisions happen in a few focused reviews, so the process stays enjoyable and the finished home feels like you, not like us.
08Do you offer design consulting without a full design contract?
Yes. You can hire us for focused strategic direction on a single project or a defined phase, or for full concept-through-completion delivery. Many clients start with strategy and direction before committing to a full scope.
09What makes you different from a traditional interior designer?
Most designers are judged on deliverables, so they get priced against whoever is cheaper. Our value is the thinking: we treat a brief as a commercial and operational problem to solve, and design is the mechanism. You get everything a capable design firm provides, plus the strategy that makes it pay off.
10How do you charge for your services?
Fees depend on scope. We typically offer fixed-fee proposals for clearly defined scopes and hourly consulting for evolving work. Every engagement begins with a call to determine the right structure.
11How early should we bring you in?
As early as possible. Engaging us during architectural planning, before construction begins, lets us optimize layout, flow, and program, which usually saves time and cost later.
12Can you work with our architect and contractor?
Yes. We collaborate closely with architects, developers, and builders throughout, protecting both the quality of the result and the budget it was promised on.
13Do you work outside of Los Angeles?
Yes. We are based in Los Angeles, and we work with clients across the US and internationally through digital presentations and coordination with local teams.
14How do we get started?
Reach out through the contact page to book a short introductory call. We will learn about your project, answer questions, and outline next steps.
