Services
What I Do
Every project starts with three questions: what does this place need to do, how will people live and connect in it, and how does design get it there. You can bring me in for clear direction on a project, for one defined phase, or for the full design from concept to completion.
Design Strategy
This is the thinking that shapes every decision that follows. Before any finish is chosen, I define who the space is for, how they will live and connect in it, how it should stand against the competition, and what it needs to achieve. That could be faster leasing, more bookings, longer stays, or a stronger resale value. You can hire me for this on its own, for clear direction on a single project, or as the foundation of a full design.
Interior Design
This is the full design, from first concept through to final install. I handle space planning, custom millwork and detailing, furniture and finish selection, and complete interior design drawing packages. Every drawing and specification carries the design intent forward, so what gets built is exactly what you approved. I work closely with your architect and contractor the whole way, protecting both the quality of the result and the budget it was promised on.
World Building
Every place I design gets its own story, and people get to step inside it. I find that story in the place itself, its history, its landscape, the people it is for, and carry it through every room: the light, the materials, the art, the sound, the way you move from one space to the next. The result is an immersive world people feel the moment they arrive and want to come back to. For an owner, that is what turns a property into a destination.
Branding
Your brand and your space should tell one story. I design your visual identity, your environment, and the guest experience together, so a property feels like a single, recognizable place rather than a room with a logo on the wall. This covers identity, concept development, signage, and the small design cues that make a stay feel memorable. For operators, it is what builds lasting recognition, repeat bookings, and genuine loyalty over time.
10599 Wilshire, by the numbers
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