35473 MENDERES
The Asset
A showroom for high-end parquet flooring, designed as a quiet break from the busy world outside.
The Problem
Most showrooms are loud and cluttered. They pull attention away from what buyers came to see: the craft, the texture and the detail of the floor.
The Strategy
I kept everything else quiet. Soft, precise lighting, a short list of materials and simple architecture let the parquet take center stage.
The Outcome
A calm room where nothing competes with the floor, so buyers slow down, look closely and feel the quality underfoot.

