Custom beat builder-spec: nearly $1M in FF&E savings on a 397-unit luxury tower.

The Asset
Beverly Hills Highrise. A 397-unit, ultra-luxury, fully furnished micro-apartment building.
The Problem
Architect-specified Murphy beds were high-cost, slow to deliver, and complex to install, squeezing the FF&E budget without improving how the units lived.
The Strategy
Value-engineered the units with custom, multi-functional sleep-and-lounge systems built through our manufacturing partners, adding storage and freeing usable floor area.
The Outcome
Nearly $1M in direct FF&E savings and shorter lead times, with units that feel larger and more cohesive, and no compromise to the premium positioning.
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1704 N 17TH