1704 N 17TH

Expertise
Interior Design
Concept to Completion
Industry
Multifamily
Furnished Short-Term Rental
Location
Tampa, Florida
Services
Concept Design
Space Planning
Floor Plans
Finish Selection
FF&E Design
Procurement
Installation
Market Positioning
Amenity Design
The Asset
A 165-unit, fully furnished micro-apartment building in Tampa, and the city's first co-living property. We led the interior design from first concept to launch.
The Problem
Tampa had no co-living and no severe housing shortage, so renters had no reason to try an unfamiliar product. The building had to win against established Class A apartments.
The Strategy
We studied the local comps and gave the building a Class A design language, with amenities on par with the best luxury buildings nearby, so it read as a premium address, not a compromise.
The Outcome
The building competed head to head with Class A comps at about half the rent, for about half the square footage. Tampa's first co-living product launched as a premium choice and drew strong early interest.
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6401 WILSHIRE

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1550 LINCOLN