1704 N 17TH
The Asset
A 165-unit, fully furnished micro-apartment building in Tampa, and the city's first co-living property. We led the interior design from first concept to launch.
The Problem
Tampa had no co-living and no severe housing shortage, so renters had no reason to try an unfamiliar product. The building had to win against established Class A apartments.
The Strategy
We studied the local comps and gave the building a Class A design language, with amenities on par with the best luxury buildings nearby, so it read as a premium address, not a compromise.
The Outcome
The building competed head to head with Class A comps at about half the rent, for about half the square footage. Tampa's first co-living product launched as a premium choice and drew strong early interest.

