A vertically integrated real estate developer that designs, builds and operates mixed-use, multifamily and micro-unit projects.

The company had grown past its original logo. It was taking on bigger, multimillion-dollar projects across the country and needed a brand that could stand next to the largest developers.

Kept the spirit of the original logo and made it modern. Three towers inside a circle stand for high-rise buildings and the five-star experience the company promises. The system uses one typeface, Montserrat, and a palette of navy, blue, tan, gray and silver satin, so it reads as clean and confident on paper and on a jobsite.

A complete identity package: logo and mark, brand guidelines, business cards, letterhead, email signature, notebooks and folders, plus hard hats, safety vests, jackets, caps, totes and cups, so the brand shows up the same in the office and on every site.