MYSUITE
The Asset
A co-living brand for multifamily buildings that rents fully furnished suites. Residents move in with a bag and find a home that is ready to live in, inside a building with shared spaces and a community around them.
The Problem
Furnished rentals often feel temporary, and a building full of strangers rarely feels like a community. mysuite needed a brand that feels personal and warm, and suites small enough to be efficient but complete enough to feel like a real home.
The Strategy
Built the identity around "my": a lowercase mysuite. wordmark in two Lato weights and a nine-circle symbol for unity, the floor plan and privacy, in black, white, teal and orange. The system extends to each property, like avo mysuite. Inside, a custom furniture collection with a media wall, a fold-down desk and a room divider lets one room work like a one bedroom.
The Outcome
A complete brand and living system: logo, brand guidelines, property sub-brands, collateral, signage, merchandise and a custom furniture collection, so every building and every suite feels like mysuite.

