A 2012 building in the Wilshire Corridor that needed a visual and operational reset.

The design had aged and it was hurting performance, but the budget ruled out a full renovation.

Put a small budget where renters look first: refreshed amenity spaces, a redesigned model unit and all-new property photography, which is what most prospects see before they ever visit.

A targeted refresh instead of a renovation. It drew the renters searching the area and lifted leasing velocity and financial performance, with the spend kept small and focused on what moves leasing.