1410 HIGHLAND
The Asset
1410 Highland is a high-potential property located in the heart of Hollywood, situated just one block away from the iconic Sunset Boulevard. Assumed ownership mid-lifecycle, steering the remaining design phases through to a successful launch.
The Problem
Previous teams left the building unfinished and barebones at TCO. Lacking character or cohesive design, initial marketing efforts and leasing traction severely lagged.
The Strategy
We infused the property with Hollywood's vibrant energy, upgrading the exterior and designing interiors with a bold, rock-inspired personality to establish a distinct identity.
The Outcome
This location-appropriate identity drove dynamic new marketing materials, resulting in a significantly stronger lease-up phase characterized by increased call volume and property tours.