A multifamily building in Hollywood, one block from Sunset Boulevard. We took over the design mid-project and carried it through to launch.

The previous team left the building unfinished and bare at temporary certificate of occupancy. With no character and no story, marketing had nothing to show and leasing stalled.

We gave it a Hollywood identity: a refreshed exterior and bold, rock-inspired interiors that make the building feel like it belongs one block from Sunset.

Tour to lease velocity rose 30% after the renovation. The new identity gave marketing something to sell, call volume and tours went up, and the lease-up picked up after a stalled start.